Serhii Yeletskyi

Senior Product Designer at Emirates Group,

Leading large-scale service ecosystems across Emirates Group, connecting customer experiences with complex operational systems used by millions of travellers globally.

Previously at Majid Al Futtaim, AKQA, and Movmint.

Senior Product Designer at Emirates Group, designing large-scale booking and service platforms used by millions of travellers globally.

Previously at Majid Al Futtaim, AKQA, and Movmint.

Sr. Product Designer at Emirates Group, designing large-scale booking and service platforms used by millions of travellers globally.

Previously at Majid Al Futtaim, AKQA, and Movmint.

Selected Work

Marhaba: Simplifying Airport Service Booking

End-to-end redesign • Web Design • Service ecosystem

Simplified airport service selection and increased conversion through a redesigned booking ecosystem.

2026

Omniyat Ecosystem

Website • Broker Platform • Smart Home App

Expanded a website redesign into a multi-product ecosystem connecting customers, brokers, and residents.

2024

Ski Dubai System-Driven Experience

Web • Mobile • Kiosk • Service Platform

Reimagined Ski Dubai as a connected service ecosystem across web, mobile, and kiosks — reducing staff dependency by 54%.

2022

Experience

Senior Product Designer

Emirates

Dubai, UAE

Oct 2024 - Present

Senior Product Designer

Emirates

Dubai, UAE

Oct 2024 - Present

Lead Product Designer

Papel

Dubai, UAE

Contract Feb 2024 - Oct 2024

Lead Product Designer (Contract)

Papel

Dubai, UAE

Feb 2024 - Oct 2024

Lead Product Designer

AKQA

Dubai, UAE

Contract Dec 2023 - Feb 2024

Senior Product Designer (Contract)

AKQA

Dubai, UAE

Dec 2023 - Feb 2024

Lead Product Designer

Movmint

Vancouver, Canada

Sep 2022 - Dec 2023

Lead Product Designer

Movmint

Van, Canada

Sep 2022 - Dec 2023

Senior Product Designer

Majid Al Futtaim

Dubai, UAE

Jul 2021 - Dec 2022

Senior Product Designer

Majid Al Futtaim

Dubai, UAE

Jul 2021 - Dec 2022

Product Designer

Digital of Things

Dubai, UAE

Nov 2019 - Jul 2021

Product Designer

Digital of Things

Dubai, UAE

Nov 2019 - Jul 2021

Product Designer

Cleveroad

Kharkiv, Ukraine

Dec 2017 - Nov 2019

Product Designer

Cleveroad

Kharkiv, Ukr

Dec 2017 - Nov 2019

Junior Product Designer

BiniBambini

Kharkiv, Ukraine

Jul 2016 - Dec 2017

Junior Product Designer

BiniBambini

Kharkiv, Ukr

Jul 2016 - Dec 2017

Mentorship &

Community

Mentoring product designers on portfolio development, product thinking, and career growth.

30+ mentorship sessions delivered

Mentor at Projector Institute

Mentoring product designers on portfolio development, product thinking, and career growth.

30+ mentorship sessions delivered

Mentor at Projector Institute

Member of IxDF Dubai (Interaction Design Foundation)

Supporting the growth of the design community in the region.

Member of IxDF Dubai (Interaction Design Foundation)

Supporting the growth of the design community in the region.